5 Common Mistakes To Avoid The First Time You Hire An Advertising Agency

Most successful businesses today realize the importance of properly marketing their products and services to the right customer base. In today’s global markets, and with businesses finding increasing competition, companies realize that specializing and maximizing the exposure to their niche markets is the way to truly thrive in such a competitive climate. Having the expertise and executing competent and effective marketing campaigns is a job all in itself. For this reason, many outsource this important job to qualified advertising companies. How should you go about choosing the best agency for your company? Here are 5 common mistakes to avoid the first time you hire an advertising agency.

1. Having undefined objectives

In order for an advertising agency to met or exceed the objectives put before them, they must first be clearly defined. Goals must be thoroughly described; the expected outcomes must be able to be measured and agreed upon before hand. This first step is crucial to setting the tone for the overall campaign. A breakdown in communication at this point results in a directionless campaign that may not gain momentum.

2. Not having a timeline for a scope of work agreement

As with any goals, not only must the objectives be clearly defined and measurable, but the timeline must be agreed upon. In order for strategies to be effective they should have a timeline. An agreed upon schedule helps with the execution of the various strategies and phases of any successful marketing campaign. Without a timeline the potential for synergy from various strategies combining and augmenting each other may not occur.

3. Failing to agree on upfront pricing

The pricing should be agreed upon upfront for the most part. While it may be possible to have tentative pricing dependent on certain outcomes and whether or not different phases of a campaign are introduced, most of the pricing should be agreed upon up front. Much like the planning of the objectives and the timeline, the pricing should match the planning and there should not be surprises during of after an ad campaign.

4. A schedule that lacks detail

While it may be OK to have some of the details in a schedule to be left vague or open- ended, a good advertising company will make sure to set specific metrics and benchmarks that should be met over the course of the overall marketing strategy. Without the specificity in these goals, it becomes difficult to know if the advertising campaign is succeeding, meeting its objectives clearly, and unfolding according to plan.

5. Using a one-sided plan

The best marketing campaigns use solutions and strategies that combine different advertising angles. For example, it may be important to work on re-branding while advertising over new media and through social media outlets all at once. Combining different strategies at one time can create a synergy that leads to more effective campaigns. In most instances, one-sided plans don’t leave a lasting impact.

4 Countertop Display Tips You Should Put Into Consideration

According to marketing experts, the way that you present your products has a great impact on how people respond to them. To have an easy time here are tips on how to have a perfect countertop display that will provoke people to buy from you:

Be cautious of the products that you display

It’s good to note that not all products can sell on countertop displays. For you to make sales you need to display pretty and useful products. Experts have also been able to show that seasonal products that people know that they will be out of the market after a short time do well on the countertop displays. It’s also recommended that you display products that people tend to buy on impulse. Some of these include snacks, shoes, and others.

Use the right display method

Different products do well using different display methods. For example, jewelry does well when displayed on a countertop spinner while plastic products do well when placed on cardboard display units. You can place these units on top of the counter or shelf. Placing the wrong item on the wrong display counter will result in no sales. You should work with an expert to help you place the items at the right place.

Take advantage of color

As you might have known, different colors have different impacts on people. Studies show that bright colors tend to attract a lot of attention; therefore, people are drawn to your products. The studies further show that for you to boost sales you need to use the right color for the right product. For example, if displaying children’s toys, use fluorescent hues. You should never use the hues on women’s earrings as they would make them look cheap and tacky. The cool thing is that there is plenty of information on the internet on the right colors to use for the different products.

Use the right countertop display boxes

Countertop display boxes come in different sizes, shapes, and designs. For people to buy your products you should use the right boxes. If displaying large products you need a large and sturdy box that will hold the products without breaking.


These are some of the tips that you need to consider when displaying your products using countertop displays. If your products aren’t selling, it’s always recommended that you test different colors and designs until you find the one that gives you the sales that you are looking for.